About Perich Advisors

Christine spent 16 years at New Belgium Brewing Company, the 4th largest craft brewery in the United States. During her tenure the company experienced 10x growth while she drove mission and strategy, leading a team of 10 executives to deliver on that strategy.

At the end of 2012, she guided the company through a 2nd Stage ESOP transaction, which resulted in New Belgium becoming 100% employee-owned and a certified B Corporation. Christine also oversaw the construction and integration of the company’s second production facility in Asheville, North Carolina, which was completed in late 2015.  Christine considers her greatest accomplishment the creation of the New Belgium health clinic.  The clinic provides proactive health care that both serves families more effectively and helps manage medical costs. 

Health and wellness is a personal passion for Christine, which lead her to WTRMLN WTR, a fast-growing high juice brand.  During her time at WTRMLN WTR Christine saw the successful launch of four new SKU’s as well as major distribution expansion. 

Christine serves as an independent board member to HealthAde, makers of one of the fastest growing Kombucha brands on the market.  During her time on the board the company has expanded its production facility and dramatically increased distribution and overall sales.